Tracking code

The tracking code is a script that your financial institution can insert into the source code of its webpages. The purpose of a tracking code is to create a connection between your webpages and Marketing.

This integration allows Marketing to gather user information and serve ads on your webpages. Marketing helps you by providing an easy way to generate tracking codes, and then by showing you valuable performance insights.

The tracking code goes into every webpage you want to track. You can create a tracking code that applies to all your website's pages, or you can create a unique code for each page in your website.

Here's some information that your tracking code can gather:

  • Visit tracking
  • Clickthrough tracking
  • Tracking of visits associated with users' online banking usernames

The tracking code can determine the most relevant ads for particular users according to the information the code gathers. When creating the code, you can choose to allow Marketing to serve ads tailored to your users' data. If you choose to allow Marketing to serve ads, users can see ads tailored to their browsing behavior on your website.

Parent topic: Settings (for non-Banno or non-Jack Henry websites)