Fields: Audience screen

There are several fields under the Properties menu on the Audience screen.

Properties menu

Clicked an ad

Use this option to filter information by users who have clicked an ad.

Was served an ad

Use this option to filter information by users who have had a particular ad show on a webpage that they visited.

Username

Use this option to filter information by users' online banking usernames.

City from IP

Use this option to filter information by users' city locations, derived from their IP addresses.

State from IP

Use this option to filter information by users' states, derived from their IP addresses.

Zip Code from IP

Use this option to filter information by users' ZIP codes, derived from their IP addresses.