Reviewing campaign performance

Understand how users interact with your various campaigns by reviewing performance data.

  1. Select Campaigns in the Marketing navigation.
  2. Select Your website or Digital banking.
  3. Select an existing campaign by selecting the campaign name.
    Tip: Use the Search box to find a campaign using text from the campaign's name, keywords, or description.
A graph detailing campaign performance populates. Criteria can be adjusted, based on the data you want to review.
Date range
By default, Marketing shows the last 30 days of activity. Adjust this range by clicking the date range in the upper right-hand corner and selecting the desired range.
View
Select a property to determine the type of data shown.
  • Impressions: the number of times an ad was served.
  • Clicks: the number of times an ad was clicked.
  • Clickthrough rate: the aggregate view of how ads and campaigns are performing, determined by the number of ad clicks divided by the number of ad impressions.
Timeframe
Select the timeframe you want to view by hour, day, week, or month.
Parent topic: Campaigns