A campaign is how your financial institution can bring users to a landing place using ad content. Campaigns represent higher-level product categories that house individual ads.

Marketing helps you get ad content in front of your users. Whether within your website, Banno Online, or Banno Mobile, you can direct users to relevant places inside the site, app, or elsewhere in order to initiate action. Marketing also provides data, graphs, reports, and other information for tracking campaign performance.

Note: If your institution is using the free version of Marketing, you can create up to five digital banking campaigns. Institutions with the premium version can have unlimited campaigns. To upgrade to the premium version contact a representative at
Note: Not all institutions have both website and digital banking campaigns. What you see is based on which channels you have installed Banno Marketing in. For information about adding additional channels, create a jSource case on the For Clients site.