Ads
You can create ads within Marketing, and Marketing can deliver those ads to users through your campaigns.
On your marketing website, as users interact with your ads and webpages, Marketing gathers information about clicks, views, and more. Then, Marketing uses the information to serve more relevant ads to your users. For example, if you navigate to the auto loans page of a website and its meta keyword tag includes auto loans, Marketing determines which of your campaigns have auto loans set in the Related keywords field. If any ads in your campaigns match, Marketing selects an appropriately sized ad to serve the next time the user visits the webpage.
Marketing also delivers ads inside Banno Online and Banno Mobile to your users. It also gathers information about clicks, views, and more. Marketing allows you to attach user segments to campaigns. The user segments help target specific users with ad content relevant to their experience and interactions with your institution.
Free version
With the free version of Banno Marketing, your institution can create up to five digital banking campaigns. Within any campaign you can create ads using the ad Gallery that provides you with premade ads with some customization options. With the free experience, you can alter the ad name and the link destination only.
Premium version
With the premium version of Banno Marketing, your institution can create unlimited digital banking campaigns. Within any campaign, you can create ads using the Gallery that provides you with premade ads with some customization options. With premium, you also get access to the Templates screen, which provides you with fully customizable ad templates.