Marketing

Marketing is a product that helps drive your financial institution's success with campaigns, advertisements, and user insights.

Serve better ads to your users within your website, inside digital banking, or both, while gathering detailed user insights. Within your website, Marketing monitors user interactions with a custom tracking code and uses the data to create a profile for each user. Marketing automatically delivers best-performing ads or fallback campaigns to new users until it collects more information. Then, as more data on user interactions within your site is gathered, Marketing automatically serves relevant ads to each user.

Inside digital banking, Marketing serves ads to your users. This allows you to deliver messaging through this channel and direct users to relevant information within the app, inside your website, or at an external URL. Marketing also allows you to attach user segments to a campaign for more precise pairing of your users with relevant ad content.

Finally, Marketing collects user data and presents it in easy-to-access graphs and reports.

  • Logging on to Banno Marketing
    Complete the steps to log on to Banno Marketing.
  • Dashboard
    The Banno Marketing Dashboard offers an at-a-glance view of how your ads are performing across the board.
  • Campaigns
    A campaign is how your financial institution can bring users to a landing place using ad content. Campaigns represent higher-level product categories that house individual ads.
  • Ads
    You can create ads within Marketing, and Marketing can deliver those ads to users through your campaigns.
  • Audience
    Using the Audience screen, you can run and export reports that show data about the users visiting your financial institution's website.
  • Segments
    You can manage, view, and create segments on the Segments screen.
  • Templates
    The Templates screen allows users with the appropriate permissions to add, edit, and maintain the ad templates used in Marketing.
  • Settings (for non-Banno or non-Jack Henry websites)
    Additional settings are available only for those using Banno Marketing on a non-Banno or non-Jack Henry website.