Reviewing segment performance

Understand how users in the segment attached to your campaign view and interact with the ads in your campaign.

Note: Segments are only used inside Digital banking campaigns currently. They are not used inside website campaigns.
  1. Select Campaigns in the Marketing navigation.
  2. Select Digital banking.
  3. Select an existing campaign by selecting the campaign name.
    Tip: Use the Search box to find a campaign using text from the campaign's name, keywords, or description.
  4. Find the segment name within the Audience segment section, and then select Ellipses > View to find information about segment users' interaction with the campaign.
You can see the percentage of the segment who has seen and/or clicked the ads, as well as find specifics on which individual users have seen and are interacting with ads in the campaign. This helps you gain understanding of how the campaign is performing and which users are showing interest.
In the user list, select Ellipses option to select View profile for any user in the segment. This option takes you into the user's profile within Banno People.
Parent topic: Segments