Conceptual Current Logo Rebuild Case Study
Jade Bank
Note: This is a conceptual project for a fictional financial institution created as an example of what our process can look like.
Project goals
Jade Bank wanted to keep their current brand identity, but didn’t have any digital assets. After listening to their goals for the project, we put together a plan to set them up for success.
Vectorize Elements
While Jade Bank liked their current brand identity, we needed to make it usable in digital formats by vectorizing their logo and cleaning up the distorted elements.
Build Logo Variations
It was important to Jade Bank that their brandmark worked well across different contexts and in all mediums, both web and print. We would need to build a library of options for them to use when creating assets and materials.
Provide File Format System
In order for Jade Bank’s team to really take advantage of their new digital brand assets they would need a complete library of file formats to use.
vectorizing elements
To kickoff the project Jade Bank sent us a scanned version of their logo. Using this as a starting place, along with their brand color guidelines, we rebuilt the logo into a clean digital brandmark.
building logo variations
To ensure Jade Bank’s logo would work well in any scenario, we put together a full library of options to choose from – different layouts, colorways, combinations of wordmarks and symbols – all while adhering to their brand identity.
delivering necessary file formats
The final step to get Jade Bank up and running with their new digitized assets was to provide them with all the file formats they would need. We put together a complete system for them, with everything from editable vector files to ready-to-use PNGs, JPGs, and more.
Logo Rebuild
want to know more about our process?
Check out a full breakdown of how we approach Logo Rebuild projects.