Typography System Update
Along with updating your logo we’ll take a fresh look at your brand’s typography system, making updates and tweaks as needed to ensure everything reads and scales well, and feels like a good fit for your institution.
Visual Elevation
your brand, enhanced for the web
We know exactly how you feel – you love the concept of your brand, but recognize that it needs a bit of an update to reach its full potential. Don’t fret! We’ll help evolve your identity to stand out from the competition.
Visual Elevation process
we’ll work with you every step of the way
When you partner with our design team, you’ll be in good hands. Here’s what
you can expect from a Visual Elevation project with us:
Logo Mark Modernization
Working within the parameters of what exists today, we’ll modernize the look and feel of your logo, leaving you with a new approach that’s perfect for both physical and digital spaces.
Color Palette Optimization
Our designers are experts when it comes to color. If your existing palette feels a bit out of date, we’ll work with you to make updates and adjustments, all while ensuring your new assets support ADA conformance.
Design System Strategy
Good branding is an effort that extends beyond just a good logo. We’ll work with you on a strategy for how your updated colors, type, and design elements can be used across a range of media to feel cohesive and stand out from your competitors.
Complete Branding Style Guide
At the end of our engagement we’ll leave you with everything you need to hit the ground running – including a full style guide document that covers usage rules and suggestions for your updated brand, and a complete file library of assets.
Visual Elevation case studies
see our recent work
Check out examples of real institutions that we've helped guide through the tricky task of perfecting their brand for digital use.
See real examplesJack Henry Visual Branding Services
a full spectrum of branding services
Explore our entire range of visual branding services.
interested in taking your brand to the next level?
Let's talk about what this could look like for your financial institution.