Typography System Establishment
Along with your new logo, we’ll put together a fresh typography system – one that’s modern, effective in both physical and digital spaces, and that communicates your institution’s identity clearly.
Complete Logo Reimagination
a whole new brand,
perfected for the web
If it’s time for something new, look no further. We’ll develop a completely fresh identity for your financial institution, 100% optimized for digital use.
Complete Logo Reimagination process
we’ll work with you every step of the way
When you partner with our design team, you’ll be in good hands. Here’s what you can expect from a Complete Logo Reimagination project with us:
Logo Concept Development
To kick off our project we’ll go back to the drawing board to develop the perfect logo concept – combining your goals and the expertise of our world-class design team to create something magical.
Color Palette Creation
Our designers are experts when it comes to color. We’ll formulate a perfect color palette that fits the personality of your institution like a glove, all while ensuring your new assets support ADA conformance.
Design System Strategy
Good branding is an effort that extends beyond just a good logo. We’ll work with you on a strategy for how your updated colors, type, and design elements can be used across a range of media to feel cohesive and stand out from your competitors.
Complete Branding Style Guide
At the end of our engagement we’ll leave you with everything you need to hit the ground running – including a full style guide document that covers usage rules and suggestions for your updated brand, and a complete file library of assets.
Complete Logo Reimagination case studies
see our recent work
Check out examples of real institutions that we’ve helped work through the process of building an entirely new identity.
See real examplesJack Henry Visual Branding Services
a full spectrum of branding services
Explore our entire range of visual branding services.
interested in taking your brand to the next level?
Let's talk about what this could look like for your financial institution.